I led the comprehensive redesign and digital refresh of the Standing Cedars website, updating the previous design to create a bespoke and professional digital home. The primary objective was to refine the site’s structure into a welcoming and nurturing environment that mirrors the clinic’s patient-centered philosophy. This transformation focused on integrating a cohesive brand palette, which I applied across section backgrounds and button contrasts for a balanced, intentional aesthetic.

To support a diverse patient base, I prioritized a more intuitive user experience by redesigning the navigation, typography, and visual hierarchy. This involved implementing color-blocked sections to improve the flow of practitioner information and reorganizing the FAQ layout for better patient self-service. These structural changes were paired with an extensive mobile optimization, ensuring the "low-stimulation" design remained consistent, accessible, and easy to navigate across all devices.

An important part of this project was aligning the platform with healthcare standards and inclusivity values. I streamlined the site content and integrated specific inclusivity statements as core trust signals for the community. The final result is a refined, high-functioning wellness hub that balances a professional feel with a gentle, accessible aesthetic.