Artman English is a creative language school that teaches English through theatre, blending learning with performance and cultural exploration. The founders came with a strong artistic vision rooted in symbolism, unity, and expressive visual identity.
I developed two complementary logo variations—a primary and secondary mark—reflecting the brand’s vibrant personality and its connection to art, movement, and community. Drawing from the client’s inspiration (stars, mandalas, cultural motifs), the final identity balances structure with creativity, resulting in a distinctive mark that stands apart from traditional language-school branding.
A concise style guide was delivered to ensure consistent use of colour, typography, and visual elements across digital and print applications.
Client
Artman English
Industry
Education & Arts
Services
Brand Identity, Logo Design
Platform
Adobe Illustrator
“Working to develop a logo for my company with Anna was exactly what I was hoping: clear, creative and collaborative. Anna is a great designer, with natural flare, style and understanding of the medium, but equally importantly, she's a great guide and a great listener. Working with Anna the process is clear and productive; she really helped me to identify what it was about my company and my target clients that I wanted the logo to communicate, and at each stage of the process the designs that Anna presented to me were fantastic visualisations of what I was hoping would emerge from our discussions and explorations. Throughout the design process Anna's expertise made me feel safe and excited the same time. Anna is a truly talented graphic designer.”
Oliver Campbell-Smith, Artman English
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