Baby Academy was a new childcare consultancy offering guidance and support to new and expecting parents.

I partnered with the founder to create a soft, minimal brand identity centred around a gentle sleeping-baby motif, paired with round, approachable typography.

The project included a custom logo, color direction, business card design, and a set of clear brand guidelines to ensure consistent application across digital and print. The brand direction centred around softness, reassurance and approachability — qualities important to parents seeking expert support during their baby’s earliest stages.