Designing storefront window graphics for a second-floor clinic came with a unique challenge: the visuals needed to be striking and legible from street level—both for pedestrians and passing drivers—while still feeling calm, professional, and aligned with the clinic’s holistic approach.

I created a set of graphics that combine the clinic’s logo with bold complementary colours, high contrast, and clean typography to ensure clear visibility at a distance. To bring in a sense of place, I introduced a subtle wave element inspired by the West Coast landscape—adding warmth and identity without overwhelming the design.

The final layout balances functionality with aesthetic appeal: attention-grabbing, readable from afar, and reflective of the clinic’s values. These graphics support long-term brand recognition while elevating the exterior presence of the space.